Copywriting: Knowing Your Audience is Critical

When you’re building a message for your marketing and lead generation, it’s all about the copy. What you say and how you say it can make all the difference to your success. As with everything else I’ve been sharing from my Genius Underground Marketing Machine, I have more tips and tools to put at your fingertips.

In the video below, Genius Francis Ablola shares his resources for learning specific information about an audience, which is the foundation for successful writing.

Learn about demographics and psychographics and how that information can help you in targeting your message. Learn how understanding the core desires will distinguish you from your competition.

Knowing this information will bring you $2 for every $1 spent. That makes me pay attention, for sure!

Break through the clutter and become part of your audience. They will listen to you.

There’s a lot more to come from my Geniuses and the Genius Underground Marketing Machine.

So if you’re ready to learn more, register for one of the GUMM webinars I’m holding on Thursday, Nov. 17:

Sign up for the 2pm ET webinar here:

Sign up for the 9pm ET webinar here:

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